I have been a copywriter since 2009. That is why I have answered tons of questions about copywriting, marketing and search engine optimization.
Questions like “How to get to the top of Google?”
When I started as a copywriter many years ago, I myself wanted to know more about search engine optimization.
I asked an SEO guy who went after my website in the seams.
Then he sent a long report. I could almost hear his sigh as I read, “Start blogging and build some links. But it probably takes a lot of links to… ”
Well, somewhere you have to start. So I did.
My efforts were modest. And many of my competitors also work with seo.
Still, my website quietly started to climb up…
My website increased + 100 places
… on the most important keywords. But not only that!
The blog also gave me my own voice in a crowded market. Now I could market myself as I wanted.
On the blog, I was able to give people answers to everything they want to know about copywriting, marketing and seo. That’s why I also got a lot of readers on the newsletter via the blog.
Then I started blogging and building links for other companies. Later, I wrote the book Blog You for Visibility and Sales, which you can download.
You can also get up on Google with blogging and links
- Your website must be technically in order. This does not mean that everything should be perfect – but as good as possible! Check with the seo tool SEO Insight if anything needs to be changed.
- You need to have good, long and search engine optimized sales texts. Preferably at least 500 words.
- You need to build strong links to your website. You can order link building from me or others if you do not want to familiarize yourself with link building. Also remember the internal links between pages. It keeps readers longer and strengthens the website on Google.
- It needs to be realistic that you can compete on your keywords. So you need to do a keyword analysis before writing your texts. You can either pay an SEO expert for a keyword analysis; or you can familiarize yourself with how to make it. If you are an SEO beginner with a small website, you can also use Keywordfinder to get a handle on the most important things. Keywordfinder gives you an overview of how many searches there are on a keyword. You can also see if it is easy or difficult to get up on the keyword. Bonus tips on keyword analysis: Local searches such as “gardener in Odense” are very interesting for you who want local customers. This is because it is much easier to get up on local searches. In addition, you get the right guests on the website, namely the locals!
You will be seen on Google….
It takes a bit to get noticed on Google. But here are a few examples to encourage:
- My client was number 76 on his most important keyword, “running coach.” I wrote 3 new blog posts, built a small handful of strong links and screwed up the sales texts a bit. Hop! Then she was number 5 on page 1.
- My client was NOT in the top 100 on any of his keywords. She would like to go up to “dog pension Zealand”, which has 700 applications per month and related keywords. I screwed up the sales texts a bit, posted one of her blog posts and built a small handful of links. Now she is on page 1, ranking 8. At the same time, the website rose sharply on all the related searches.
But the best thing is her feedback: “It’s such cool results. I email daily with people who are interested in caring. I have booked here for several months. ”
The results here are from industries where competition is not so fierce and where many competitors do not know about SEO.
So if you run a large webshop with expensive branded goods, the competition is of course completely different. But you can still get results.
Questions about blogging, I hear again and again…
“Do I have to blog to get on Google?”
No, but it helps! Google loves getting people to your site. People who click, like, share, comment, convert and read. All this your blog helps you with.
“But what should I write about?”
Fortunately, the answer to that question is easy!
You need to write about what people want to know before they buy from you. On the blog, you have to answer the questions people ask you – and Google.
Here are 3 shortcuts to finding topics for blog posts:
- Write down the questions you get over and over again If you sell physical goods, people often look for answers to questions like: What does it cost, how is it washed, how is it used, how is it produced, what is it made of, etc. If you are a consultant – eg a psychologist – you can also write about your areas of work. For example, if you are a specialist in stress treatment, you have plenty to write about.
- Get to know your target audience
Be active in Facebook groups and other places online where your target audience discusses. Find out who they are and what questions they ask each other. For example, if you sell baby clothes, there are many groups for parents on Facebook. - Use Storybase
Try Storybase to find out what questions people are asking on Google about what you’re working on. You can often easily write an entire blog post in response to each of the questions. Example: You are a psychologist and work with stress treatment. Enter a keyword on Storybase, eg “stress”. Then the program shows you the 182 questions that people ask on Google about “stress.” One of them is “How does stress feel?” Now you can write a blog post that you optimize for the search phrase “How does stress feel?” Note, of course, that you do not have to write about all the 182 questions. You can settle for those that are interesting to your target audience.
“Hm. Is all that writing necessary? People can call and ask ”
Yes, people can just call you. But they probably do not!
First, they may not be able to find your website at all. For a text-poor website has a hard time rising on Google.
Second, people expect to get answers to their questions on your website.
If they do not get an answer, they jump on to the competitor and buy there.
Therefore: Consider whether or not you should blog anyway – and build links?
You can always get a copywriter to help. It pays off.
For your blog is not just seo. It is also customer service – and there are sales in it.